Beef Jerky

At the little family owned brick meat market in town, I picked up some beef jerky the other day. This is not mass produced industrially extruded beef jerky like you'd find in the supermarket or in a convenience store. This is homemade beef jerky, hand made in small batches by the family that's owned this meat market for something like four generations.

Not cheap, but it's worth it. Really, this beef jerky reminds me all over again of the difference that quality makes. We live in a world where quality is often sacrificed to convenience, uniformity, and a bland mass produced sameness. But go out of your way, go a little off the beaten path, and you'll find quality still being made, quality still available to those who don't embrace a cheap plasticized blanderized fifth-rate world.

I've often said it before, and I'll say it again: Quality counts, and quality is worth it.